Media Industry
Industry: Email Alert RSS FeedComcast sees Starz over free VOD.(NEWS & COMMENT)
Broadcasting & Cable, July, 2005
Comcast will increase by sixfold the number of free video-on-demand movies it offers digital-cable subscribers under a new deal with Starz Encore Group.
Starz will give Comcast access to 1,500 titles per year to fuel its massive VOD giveaway.
Under the deal, which could extend Starz Encore's relationship with Comcast for another decade, all Comcast digital customers will receive 250 free Encore movies each month. That's in addition to the 50 free VOD movies from the Sony library and around 200 movies tied to premium movie networks like HBO.
The increased offerings are a tactical move to lure new digital subs and give existing ones reason to stay on board and not to defect to satellite providers. Comcast said that MTV Networks veteran...
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