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Judge Judy lobbies CBS for prime time.(Judith Sheindlin, Viacom Inc.)(Brief Article)

Broadcasting & Cable, August, 2005 by Lasswell, Mark

Judge Judy's Judith Sheindlin makes a bundle already, and next year she s slated for a $5 million bump that will give her $30 million-$35 million a year. Nice reward for presiding over the longest-running, most profitable and top-rated court show in the lucrative daytime genre. But Sheindlin is looking for more.

For the past few years, says the feisty syndicated TV jurist, she has been fighting a losing battle with Viacom for a slate of prime time Judge Judy specials on CBS, which operates under the same corporate umbrellaas the show's syndicator, Paramount Domestic Television.

Perhaps inspired by the occasional prime time editions of Entertainment Tonight and Dr. Phil aired on CBS by synergy-minded Viacom, Sheindlin envisions four or five...

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