Media Industry
Industry: Email Alert RSS FeedWeather coverage heats up.(services of Cable television broadcasting industry)(Brief Article)
Broadcasting & Cable, August, 2005
Weather forecasting in the Carolinas just got more competitive, with two stations building 24/7 weather networks as part of their digital broadcast offerings. On May 9, NBC affiliate WYFF debuted its version of NBC's Weather Plus, which mixes local reports with national forecasts provided by the network and its affiliates. The service is available on digital broadcast and on Charter Communications, the region's major cable operator, on digital cable channel 244. WYFF streams its weather channel online.
Come September, channel 247 will be CBS affiliate WSPA's locally focused Stormteam 24-7. The channel will also be carried on digital broadcast.
Services like these digital channels are critical to growth, says WYFF General Manager Mike Hayes: "We...
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