Media Industry
Industry: Email Alert RSS FeedBlockbuster eyes VOD.(video on demand)(Brief Article)
Broadcasting & Cable, September, 2005
IBC attendees got a peek at the technology that would drive a Blockbuster-branded video-on-demand service. NDS, which is also developing DirecTV's next-generation interactive-TV services, demonstrated its xSpace on-demand platform working as a backend to a Blockbuster VOD service. Although Blockbuster says it has no current plans to offer VOD, Steve Middleton, European director of new media for Blockbuster Digital Entertainment, says it's a natural progression for the company.
The service would use IPTV technology to tap into a cable operator's VOD system for delivery.
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