Katrina concert tally: $30m.(Hurricane Katrina, 2005)(broadcasting industries donations)(Brief Article)

Broadcasting & Cable, September, 2005 by Benson, Jim

Preliminary tallies from phone and online contributions indicate that Shelter From the Storm: A Concert for the Gulf Coast, the telethon produced by the six broadcast networks that blanketed the airwaves Sept. 9, raised an estimated $30 million for American Red Cross and Salvation Army efforts to assist the victims of Hurricane Katrina.

Final national Nielsen ratings for the broadcast networks, public television and domestic cable outlets also indicate that approximately 23 million Americans tuned into the one-hour special, with more than 38.3 million viewers watching at least part of it.

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