Media Industry
Industry: Email Alert RSS FeedPublicis looks ahead.(Publicis Groupe S.A.)
Broadcasting & Cable, September, 2005 by Mandese, Joe
While late August isn't known for being especially news-heavy on Madison Avenue, a series of recent moves at powerhouse agency Publicis Groupe signals big changes in the way advertising agencies plan, buy and even invest in media.
Agencies have been using the term "investment" to elevate the notion of media buying for some time, but at least one is taking the concept literally. As was first reported here last week, Publicis, the French agency that owns Starcom MediaVest Group (SMG) and ZenithOptimedia Group (ZOG), formed a venture-capital unit that will make strategic investments in promising new-media technologies and platforms. The unit, which will be headed by SMG's Tim Hanlon, doesn't necessarily plan on making investments to generate a cash return....
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