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Industry: Email Alert RSS FeedNew day for Disney: Sweeney helps turn tide for once-struggling networks.(Anne Sweeney of Disney ABC Television Group )(Interview)
Broadcasting & Cable, October, 2005
Tags: ABC Inc., cable, Disney Corp., network
As rival Viacom moves to split up its broadcast and cable assets in January, Disney ABC Television Group President Anne Sweeney preaches the virtues of corporate synergy. Overseeing Disney's worldwide cable, satellite, TV production-distribution and broadcast-network holdings (minus the stations and ESPN) since April 2004, she has supervised a rapid ratings and financial turnaround at the once-troubled ABC and ABC Family, among others.
As the new season got underway, she spoke to B&C's Jim Benson about her mission and challenges. ABC Family was a mess when you took over ...
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