Media Industry
Industry: Email Alert RSS FeedAsian-American market is ready.(KSCI Holding Inc.)
Broadcasting & Cable, October, 2005 by Romano, Allison
In Los Angeles, viewers can choose from seven English-language newscasts and three others in Spanish, but only one broadcaster delivers local news in Vietnamese, Mandarin Chinese and Korean. The outlet is independent station KSCI Los Angeles, a full-power TV station aimed at the 2.5 million Asian-American viewers in Southern California, home to the country's largest Asian community.
KSCI and its sister station, KIKU Honolulu, are owned by AsianMedia, a two-station group backed by private equity firm Leonard Green & Partners. With stations in two of the top four markets (the others are New York and San Francisco), KSCI and KIKU reach a quarter of all Asian-Americans. Leonard Green & Partners, which bought the KSCI and KIKU in 2001, put Peter Mathes, former...
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