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Industry: Email Alert RSS FeedChange in the weather.(Patrick Scott retired from Weather Channel Inc.)(Wonya Lucas promoted to general manager of Weather Channel Inc.)(Brief Article)
Broadcasting & Cable, October, 2005 by Becker, Anne
When a cable network loses its chief, it can typically mean stormy weather. But the Weather Channel says the sun is shining on its new general manager.
Wonya Lucas, previously head of marketing and strategy development for the network, was recently named general manager of the Weather Channel Networks; President Patrick Scott announced his retirement last week. Lucas was instrumental in overseeing the re-branding this spring.
The promotion was the latest effort by the network to boost its brand and image beyond temperature and forecasts. Earlier this year, the network ...
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