Media Industry
Industry: Email Alert RSS FeedNetworks ask FCC to delay Kids' rules.(WASHINGTON WATCH)(Brief Article)
Broadcasting & Cable, October, 2005
The parent companies of the Big Three broadcast networks and various cable channels have banded together to try to delay FCC implementation of new children's-TV rules, saying the rules need clarification, were a surprise and suffer legal flaws.
Children's activists were not pleased. The rules, which include counting show promos as ads and preventing shows from including Web links to products pitched by their characters, were released in fall 2004 and are to take effect Jan. 1. They apply to both broadcasters and cable.
The companies, including Walt Disney, NBC Universal and Viacom, last week asked the commission to delay implementation until 90 days after it had ruled on their various challenges.
"It would disserve the public interest...
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