Media Industry
Industry: Email Alert RSS FeedTiVo saves commercials: DVR giant helps viewers search for ads.(TECHNOLOGY)(Interview)
Broadcasting & Cable, December, 2005
Last week, TiVo unveiled plans for a product that allows subscribers to search for specifically targeted commercials placed on their DVRs. TiVo has offered long-form commercials for years, but the new service will enable viewers to actively search for ads for a specific product, without any of those pesky programs getting in the way. The service--a partnership with ad agencies including Interpublic Media, Starcom Mediavest Group and The Richards Group--begins in the spring with national spots. Later in the year, with the help of Comcast Spotlight, the service will include local spots. Davina Kent, TiVo VP, national advertising sales, discussed the venture with B&C's Ken Kerschbaumer.
How does this new ad-search function work?
A user sets up a...
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