Everybody Loves 'Ray': Rachael Ray's future looks bright after King World seals two-year deals.(King World Productions Inc. producing The Rachael Ray Show)(Television Food Network G.P.)

Broadcasting & Cable, December, 2005 by Benson, Jim

The Oprah Winfrey stamp of approval has helped King World quickly secure two-year deals for Food Network's Rachael Ray, whose fall 2006 daytime lifestyle show has cleared more than 70% of the country in just one month. After getting all top-25 markets and 46 of the top 50, King World has made a production commitment to the tentatively titled The Rachael Ray Show.

Cleared to air once a day, mostly in the mornings, it could be upgraded to afternoon early-fringe periods in season two. Ray already has afternoon berths for year one in such markets as Miami; Sacramento, Calif.; Cleveland; and Orlando, Fla. King World CEO Roger King says that only the syndicator's own Dr. Phil, airing mostly in early fringe, scored higher license fees (estimated at far...

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