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Industry: Email Alert RSS FeedMy Network TV Courting Affiliates.(News Corp. and Twentieth Television joint venture to aims redefine television network)
Broadcasting & Cable, March, 2006 by Benson, Jim
By Jim Benson News Corp.'s new venture aims to redefine the TV network In unveiling My Network TV and its ambitious plan for two hours of original strip programming in prime starting in September, News Corp. described it as the network model 'for the 21st century.' Twentieth Television, which is handling sales and programming for the venture, is looking to clear My Network TV in more than 90% of the country, 'making it a strong platform for advertisers to showcase their products,' a spokesman says.
But the hairsplitting about whether My Network TV is actually a network-MediaCom U.S. Chairman Jon Mandel is on record describing it as 'a syndicator with a group deal'-could have important implications for potential affiliates seeking prime...
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