Carter Dishes on 'Zippy,' 'Purple Steve'.(Bill Carter's Desperate Networks )

Broadcasting & Cable, March, 2006 by Topcik, Joel

Edited by Joel Topcik When New York Times reporter Bill Carter 's hotly anticipated book on the TV industry comes out this spring, don't expect to see NBC Universal exec Jeff Zucker lining up for a signed copy at the book party. Instead, look for CBS Corp. 's Les Moonves and ex-ABC President Lloyd Braun to lead the toasts.

Carter's Desperate Networks isn't due out until May, but the uncorrected galleys have been burning up the executive suites of the industry's chieftains. The book recounts the past five years in the business, offering an insider view of the dramatic resurgence at ABC, the steady growth at CBS and the ratings collapse at NBC. Because the book's index hasn't been released, executives and their minions are scouring pages...

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