Local TV Dives Into Multi-Platform Pool.(MySpace.com Inc. and The News Corporation Ltd. acquired and revenues of television industry affected)

Broadcasting & Cable, April, 2006 by Goetzl, David

By David Goetzl

TVB conference will stress Web sites as revenue generators

Considering teh recent blockbuster acquisitions of MySpace.com, News Corp. believes the Internet is critical for future growth. That's why, next month, 25 Fox-owned stations will get a whole new look online as News Corp. transforms them into more-attractive advertising outlets.

News Corp.'s major investment in revamping its O&O sties is symbolic of the heightened importance now placed on station Web sites across the industry, a trend that ought to be seen in full flower at the Television Bureau of Advertising's (TVB) annual marketing conference April 20 in New York at the Javits Convention Center.

Spot TV Versus Internet The Internet gained on...