Media Industry
Industry: Email Alert RSS FeedThe Upfront and the Unknown.(Interview - Marc Goldstein, CEO, Mindshare)(Interview)
Broadcasting & Cable, May, 2006 by Higgins, John
By John Higgins MindShare CEO says advertisers will be busy evaluating new tech and old habits As the head of MindShare North America, CEO Marc Goldstein guided a mind-boggling $10.2 billion in billings on Madison Avenue last year, according to RECMA, the organization that keeps tabs.
So when he speaks, networks and competitors listen up. Goldstein, who in his career also served as a top executive for General Motors' Mediaworks, talked about the changing TV landscape and the upcoming upfronts with B&C 's John Higgins. Among many issues surrounding the upfronts is the disruption caused by the digital video recorder [DVR]. The last piece of research I got from the networks claims that the recall on commercials in programming seen on DVRs is...
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