Media Industry
Industry: Email Alert RSS FeedAn Rx for MTV.
Broadcasting & Cable, July, 2006 by Higgins, John M.
By John M. Higgins
A six-step plan to recharge the programming empire
A funny thing happened after this year's breakup of entertainment giant Viacom Inc. The CBS half, which housed the broadcast-network and film divisions, was seen as a slower-growing unit, a tortoise. The Viacom half, which housed the sexier and faster-growing MTV Networks, cable channels and Paramount Studios, was the hare.
These days, the hare is struggling to keep pace. Since the split, the market has chiseled nearly $7 billion in value out of the company as investors grow anxious over expectations for its engine, MTV Networks (MTVN).
MTVN's record of stunning double-digit-percentage cash-flow growth is in trouble. Ad dollars started slowing earlier...
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