Parental Control.

Broadcasting & Cable, July, 2006 by Eggerton, John

By John Eggerton TV's new campaign is big but doesn't quiet calls for a la carte The TV industry unveiled its $300 million content- control campaign last week in the hope of educating parents and getting critics and regulators off their backs. The campaign, which includes a Website, public-service announcements and literature to help parents take more control of programming on their TV sets, may take a while to catch on.

Although the campaign got a benediction from the co-chairmen of the Senate Commerce Committee, the early read from a key activist group and the FCC is that it is not going to quiet the drumbeat for cable a la carte, one of the key fights cable is looking to avoid. The thrust of the campaign is to inform parents that...

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