Media Industry
Industry: Email Alert RSS FeedRatings Down When Americans Lose.(ESPN Inc.)(National Broadcasting Company Inc.)
Broadcasting & Cable, July, 2006 by Grossman, Ben
By Ben Grossman Poor U.S. performances diminish audiences While ratings for the World Cup and Wimbledon showed some bright spots, the recent run of poor performances by Americans in international sports competition is robbing the networks of some even bigger ratings paydays. NBC and ESPN 's Wimbledon , ABC/ ESPN 's World Cup and OLN 's Tour de France coverage all missed out in the absence of successful American stars this summer, not long after NBC had to deal with many of the biggest domestic names disappointing on the Olympic stage this winter in Torino, Italy.
Artie Bulgrin , ESPN senior VP of research and sales development, says that, for sports with smaller core audiences like soccer and tennis, the success of the Americans can really...
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