Does HBO Have a Digital Strategy?(Home Box Office Inc.)

Broadcasting & Cable, November, 2006 by Becker, Anne

By Anne Becker While Showtime and Starz plunge into broadband, the leading premium channel takes it slow In the past year's multiplatform party, HBO has been something of a wallflower. While broadcast and cable networks--including the network's pay-cable competitors Showtime and Starz--are building broadband players and putting shows on iTunes, the leading premium cable channel has offered little more than a limited cellular deal, promotional podcasts and a forthcoming branded comedy site with corporate cousin AOL.

For the network that famously boasted "It's not TV--it's HBO," good old television appears to be the only platform that matters. This is cause for frustration among those who want to watch The Sopranos online and scorn from those who...

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