CNBC's New Online Splash.(Consumer News and Business Channel Partnership comes up with a revamped website offering audio and video feeds)

Broadcasting & Cable, December, 2006 by Becker, Anne

By Anne Becker

Business-news network sends its revamped Website into a crowded field

After years in a marriage of convenience with Microsoft, CNBC is breaking free. The business-news network is launching a multimillion-dollar revamp of its Website on Dec. 4 in an effort to attract its wealthy TV audience--and the advertisers that covet them--with a comprehensive online resource for financial news and video. But while the scope and functionality of the site are impressive, CNBC may be too late to the online party to lure new users away from competing financial sites.

Since 2001, CNBC has licensed its content to Microsoft's MSN MoneyCentral site. As it prepares to go it alone online, the network is operating from a position of...

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