Fox Group Revamps Web Strategy.(Fox Broadcasting Co.)

Broadcasting & Cable, January, 2007 by Albiniak, Paige

By Paige Albiniak New station sites seen as standalone local businesses A year after the project began, the Fox-owned TV stations have finished the rollout of their new Websites. The sites are conceived as community-based businesses that stand apart from the stations, offering not only news but local information like movie times, real estate listings and classified ads.

"I believe that our Web business is the first chance we've had to build a completely different business that happens to reside inside our TV station," says Dennis Leonard, VP/general manager of Fox's WBRC Birmingham, Ala. "This is an opportunity for a whole new revenue stream." The sites were created for Fox's 25 owned-and-operated stations by the Fox Interactive Media...