Media Industry
Industry: Email Alert RSS FeedKids-Upfront Market Looks Strong.(child-targeted advertising)
Broadcasting & Cable, February, 2007 by Becker, Anne
By Anne Becker Early indicators point to more revenue Although negotiations won't start for weeks, several signs point to a robust kids-upfront market this year. The kids market dragged into the summer last year, and network executives are eager to avoid that scenario. With few kids movies and videogames, kids networks' 2006-07 upfront take was a bit softer than the year before--about $900 million.
This year looks better. Movie studios plan more child-targeted fare, and the gaming category is strong after new consoles sold well in 2006. Despite hype that kids' attention is increasingly fragmented, their TV-viewing levels were actually up slightly in 2006 from 2005 (0.5 of a ratings point, or 7%, for kids 6-11, according to Nielsen Media...
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