Fast Track.(Jim Samples resigns from Cartoon Network)(trade associations join to educate consumers on digital television transition)(News Corp.'s digital businesses to grow by 10%)

Broadcasting & Cable, February, 2007

By Staff Cartoon Network Chief Resigns Anne Becker Jim Samples is casualty of marketing campaign fallout By Anne Becker Cartoon Network chief Jim Samples has resigned on the heels of a major marketing blunder at his network. Samples, Cartoon executive VP/general manager, said he felt "compelled to step down," effective immediately, due to the campaign that caused much of the city of Boston to shut down.

He had been at the network's parent company, Turner, for 13 years. "I deeply regret the negative publicity and expense caused to our company as a result of this campaign," Samples wrote in an internal memo to colleagues. The campaign, devised with outside agency Interference, featured light boards with characters from...

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