Zucker in Charge.(Jeff Zucker, NBC Universal)(Interview)

Broadcasting & Cable, February, 2007 by Grossman, Ben

By Ben Grossman NBCU's new chief on the media giant's future NBC Universal President/CEO Jeff Zucker got the last laugh. As the network's primetime dominance was eroding over the past few seasons, his detractors happily recounted the travails of the once proud peacock network.

According to his new boss, it was actually that performance under fire, when he was CEO of the NBCU TV Group, that iced Zucker's ascension to replace Bob Wright. "The board and I particularly liked the way he handled tough times, never got down, always drove the company harder," General Electric Chairman/CEO Jeffrey Immelt says. So now Zucker, 41, inherits a company that finally is showing signs of a primetime turnaround thanks to a new NFL football...

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