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Industry: Email Alert RSS FeedA Whole New Virtual World.(Second Life)
Broadcasting & Cable, March, 2007 by Johnston, Garth
By Garth Johnston Media companies make 3D connections on Second Life and beyond It is, for many people, the ultimate fantasy: register on a virtual 3D community Website, create a custom avatar representation of yourself, and interact--or simply act out--in a virtual world. Since June 2003, when Linden Labs introduced the online game Second Life , such fantasy spots have garnered increasing media attention and user interest.
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At present, Second Life boasts more than 4.4 million registered users, making it the largest virtual world. Several media companies are now ...
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