Mountain Climbing.(WSPA dethrones NBC affiliate in the Carolinas)

Broadcasting & Cable,  April, 2007  by Malone, Michael

Tags: NBC

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By Michael Malone WSPA dethrones NBC affiliate in the Carolinas There may be a new king of the hill amidst the Blue Ridge and Smoky Mountains. Hearst-Argyle NBC affiliate WYFF has long been the market leader, but Media General CBS outlet WSPA had a blockbuster February book, winning total-day, prime- time, evening-news and late-news ratings.

WYFF held the news crown for years, but WSPA wears it now. 'It's the first time we've ever won at 5:30, 6 and 11 in households,' enthuses VP/General Manager Phil Lane. 'It's terrific.' Greenville-Spartanburg, ...

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