Gemstar-TV Guide Gets Personal.(Gemstar-TV Guide International Inc.)

Broadcasting & Cable, May, 2007 by Dickson, Glen

By Glen Dickson Intros next-generation guide with customized interface News Corp.'s Gemstar-TV Guide is unveiling a next-generation guide to bring a new level of personalization to the TV viewing experience by reaching viewers on a variety of devices. The program guide giant's latest offering, My TV Guide, will be demonstrated at the NCTA convention in Las Vegas this week in an Internet version and a cable version that is running on high-end Motorola and Cisco/Scientific-Atlanta digital set-tops.

The company, which has already sold some 70 million intellectual-property licenses in the cable market, will be actively licensing My TV Guide to cable operators, in either online or set-top form. Satellite operators EchoStar and DirecTV, cable...

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