Broadcast Goes Cable.(cable television upfronts)(ABC's new programs)(CBS' new programs)

Broadcasting & Cable, May, 2007 by Grossman, Ben

By Ben Grossman Networks seek bigger audiences by playing to niche themes During a standup routine at the ABC upfront presentation last week at New York City's Lincoln Center, late-night host Jimmy Kimmel fired a barb at rival NBC Universal in the wake of its decision to move Law & Order: Criminal Intent to USA Network.

'Law & Order is moving to cable,' Kimmel deadpanned, 'And NBC itself may be moving to cable.' If the upfront presentations were any indication, NBC is not the only broadcast network moving to cable, or at least looking a lot like a cable network. In broadcast TV, a network's collective stable of shows defines its current brand, whereas in the cable world, networks are narrowly defined by their genre or audience...

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