Media Industry
Industry: Email Alert RSS FeedYouTube Taking Long View.(contract between YouTube Inc. and Metro-Goldwyn-Mayer Inc.)
Broadcasting & Cable, November, 2008
Alex Weprin
A big chip in YouTube's effort to monetize its content is the professionally produced material it gets from content partners. The Google-owned video site has deals with Discovery, CBS, the BBC, PBS, Sony, HBO, Lionsgate and others. Most recently, MGM has begun offering everything from clips to full episodes.
The man behind those deals is Jordan Hoffner , YouTube's director of content partnerships. B&C 's Alex Weprin spoke to Hoffner about how YouTube can stand out, weather the economic downturn and use ...
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