Disney-Hulu Puts Focus on CBS.(Walt Disney Co.)(CBS Broadcasting Inc.)

Broadcasting & Cable, May, 2009 by Atkinson, Claire

By Claire Atkinson

Network under pressureto leverage online strategy

With three of the four big networks now partners in online video hub Hulu, CBS is under pressure to either get on board or make its own strategy pay off.

Disney confirmed on April 30 that it would become a full equity partner in Hulu, which is owned by News Corp., NBC Universal and Providence Equity Partners. ABC's hit shows will now join those of NBC, Fox and many other providers at the site. Some Disney cable content will also be part of the deal.

So, more focus falls on CBS, both as the lone Hulu holdout among the Big Four networks and because of the $1.8 billion it paid for CNET.

"My guess is that CBS is going to feel their digital strategy needs...

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