Auto-Immunity.(General Motors Corp.)

Broadcasting & Cable, June, 2009

Staff

The notion of one of America's ultimate legacy companies lurching toward bankruptcy last week was disturbing. But there was also a sense of relief when General Motors put the speculation to rest and officially declared Chapter 11, like a terminally ill loved one finally letting go. We'll leave crunching the Wall Street numbers to the folks in fancy suits, but we're pretty sure the 200-point boost in the Dow on the day of GM's announcement reflected this relief.

There's little reprieve, however, in GM further slashing its marketing budget, or it and Chrysler draining a shallow ad pool even more by shuttering almost 2,000 car dealerships. But the savvy broadcasters started weaning themselves off their automotive advertising addiction some time...

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