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Broadcasting & Cable, June, 2009 by Weprin, Alex
By Alex Weprin
Cartoon Network's non-animated push comes with risks
Aghost-hunting show following a team of paranormal investigators, a reality series about outdoor novices exploring the jungle and a game show set aboard a fast-moving roller coaster. While the premises sound like something you might find on Discovery Channel, it is actually Cartoon Network that will be rolling out those shows.
And while the network is betting its new live-action slate will help redefine the channel as a destination for youth culture, executives at the Turner-owned network know they risk alienating their core audience, a big gamble in any environment.
'Is this appropriate?'
"Anytime you do something new at a network, particularly at one...
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