A Love Affair With TV That Lasts for Lifetime.(Lifetime Networks)

Broadcasting & Cable, June, 2009 by Robbins, Stephanie

By Stephanie Robbins

30 Rock producer Alfano taps experience as programming chief for women's net

When JoAnn Alfano joined Lifetime Networks in September 2008, she wasn't looking for a new job, but could not have landed in a more perfect spot. As executive VP of entertainment for Lifetime Networks, she spearheads programming, scheduling and acquisitions for Lifetime Television and Lifetime Movie Network--the two highest-rated women's channels--as well as Lifetime Real Women.

The job taps everything she's learned in an Emmy-winning career that includes stints as network and studio executive, publicist, and developer and executive producer of 30 Rock . Plus, it appears she has a soft spot for the tearjerkers that are part of Lifetime's...

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