Digi-Channels Enjoy Brave New Post-DTV World.

Broadcasting & Cable, June, 2009 by Malone, Michael

By Michael Malone

Multicast nets get noisy response from new viewers

For stations, getting calls from hundreds of viewers on and around June 12 spelled a nightmare. For digital channels such as Retro Television and This TV, hearing from the masses in the dawn of fully digital television hinted at how big the multicast business might get.

Retro Television (now RTV instead of the former RTN) got more than 1,000 calls and 11,000 e-mails in the days following the switch, says RTV executive Neal Ardman (RTV employees do not have formal job titles). On June 12, RTV drew more than double the Web traffic of any previous one-day total--not to mention record numbers of ShamWows sold through direct response. "It's been absolutely insane--people are...

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