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Industry: Email Alert RSS FeedPlayboy consolidates power base, broadens marketing plans. (Playboy Home Video)
Video Business, December, 1991 by Fitzpatrick, Eileen
Playboy consolidates power base, broadens marketing plans
Since signing a new distribution agreement with Uni Distributing (VB, 9/6) and bringing its catalog back under one roof (VB, 11/29), Playboy Home Video is broadening its marketing wings to attract new business and strengthening the synergy with its publishing parent.
To start off, Playboy is offering a dealer discount on its top-10 selling titles: Sexy Lingerie II and III, Wet and Wild II and III, Playboy Calender 1991, Playmates of the Year: The 80s, Girls of Spring Break, 1991 Playmate of the Year: Lisa Matthews, Fantasies II and Secrets of Making Love to the Same Person Forever.
Each title, according to senior vice president and general manager Jeff Jenest, has sold over 50,000...
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