Macrovision: to protect the bottom line. (benefits of anti-piracy protection for video recordings)

Video Business, January, 1992 by Krepick, William

Macrovision: To protect the bottom line

Those rights owners who regard Macrovision's cost as a manufacturing-expense line item may be shortchanging themselves, retailers, distributors and duplicators. Macrovision is a marketing investment, just like advertising, screener cassettes, public relations, contests, prepacks, etc. Copy protection is a marketing investment that has a more measurable return than many advertising/promotional dollars.

During these times when studio profits are declining and marketing programs are challenged, Macrovision is one investment that shows demonstrable payback. Recent retailer surveys indicate that copy protection is widely recognized by retailers as an important tool to help maximize their rental, sell-through and...