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Industry: Email Alert RSS FeedMTV meets NFL. (PolyGram Video and NFL Films Inc. to release music-themed football video tapes known as "Rock 'N' Jock" line)
Video Business, April, 1992 by Mulkern, Lou
New York City - In its latest move to expand its scope beyond music-only programming, PolyGram Video has teamed with NFL Films for the release of a line of music-themed football tapes with the tagline "Rock |N' Jock." The company intends to "update and streamline" the NFL product by making it appeal to a "more youthful, hipper audience." It also will put greater emphasis on regional marketing with pre-packaged ties-ins among local teams, retailers and media.
PolyGram and the National Football League jointly announced their agreement here last week at a press event that led off with comments from current No. 1 selling pop singer and former Miss America Vanessa Williams, and New York Giants Pro Bowl linebacker Carl Banks. The first release in the line,...
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