Retail Industry
Industry: Email Alert RSS FeedM*A*S*H series arrives on video as mail-order product. (Columbia House Video Library to market television series as part of mail-order product line)
Video Business, April, 1992 by Hettrick, Scott
Following the distribution path of landmark television series such as I Love Lucy and The Honeymooners, M*A*S*H: The Collector's Edition was released last month through mail-order company Columbia House Video Library. Series producer Twentieth Century Fox Television has not indicated to Columbia House how long a window it will have before the tape is released to the retail community, said Columbia House VP Harry Elias, who also noted that CBS allowed the mail-order club to market the Lucy series for more than four years before it was released at retail.
A spokesman at Fox Video estimated that the series would probably not be available to retail stores for at least two years. However, he added, Columbia House can sell the program only as part of its...
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