Retail Industry
Industry: Email Alert RSS FeedPlayboy's 900-number line supplies hard-to-find titles. (Playboy Entertainment's Video Search Line service for video recordings)
Video Business, May, 1992 by O'Neill, Theresa
When Playboy Entertainment started the Video Search Line two years ago, its goal was to provide an added-value service for its Critics' Choice catalog customers. That goal has since been fully realized, and today the service has emerged as a true profit center.
Video Search allows consumers to locate and order hard-to find title by calling a 900 number. The Video Search number is advertised in Playboy magazine and the Critics Choice mail-order catalog. Customers can also order videos listed in the Critics' Choice catalog.
"We wanted to be in the position to give the best customer service in the video industry," said Andrea Hill, director of merchandising for Playboy Entertainment at a recent EPM communications Inc. direct-marketing seminar in New...
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