'Dances' with fries soon at McDonald's? (Orion Home Video negotiating with McDonald's Corp. to market 'Dances with Wolves' video recordings at fast food restaurants)

Video Business, August, 1992 by Scala, Betsy

Consumers hungry for a cheap meal and a low-priced hit movie could find both at McDonald's this fall. Orion Home Video is negotiating a deal that would let the chain's customers buy a sell-through copy of Dances with Wolves in the same place that they're wolfing down their burger and fries, according to reliable sources.

If the deal is completed, say the sources, it will give the fast-food chain an exclusive window on the sell-through version of the Oscar-winning film for the 30-day period after Thanksgiving. The promotion would also include two other Orion titles: Throw Momma From the Train and Dirty Rotten Scoundrels. Orion VP of public affairs Paul Wagner told Video Business, "We are in discussion with McDonald's about a series of titles. No...