Retail Industry
Industry: Email Alert RSS FeedConsumer promotion sees X-Men driving sales for Marvel. (comic book characters lucrative video business for Cadence Industries Corp. Marvel Comic Group)
Video Business, September, 1992 by Fitzpatrick, Eileen
Also: Fisher-Price videos get new look from Good Times; Track Marketing seeks corporate sponsors. Marvel comic book stars the X-Men are on the rise in the home video market, and Best Film & Video is using the characters as the centerpiece for its first-ever consumer rebate offer. Released last month, Pryde of the X-Men contains two $2.50 rebate coupons that consumers can redeem by purchasing two other catalog titles in the Marvel video line.
Thirteen Marvel titles, including Spiderman and The Incredible Hulk, have been available for about a year, priced at $14.95 for tapes duplicated in the SP mode and $9.95 for EP. The rebate can be redeemed only with the purchase of other Marvel titles, not on Pryde of the X-Men. Ben Tenn, executive vice...
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