Retail Industry
Industry: Email Alert RSS Feed7Up, Nike work out promos for Jennie Garth fitness video. (promotion)
Video Business, December, 1992 by Fitzpatrick, Eileen
Strand Home Video has shaped up plans for Jennie Garth's Body in Progress with the added muscle of a $5 rebate with the purchase of 7Up and a consumer gift promotion sponsored by Nike.
The Seven-Up Co. will offer a $5 rebate to consumers who buy the video plus two 12-packs, four six-packs or four 2-liter bottles of any 7Up product. The video, available since Dec. 10, sells for $19.98; the rebate offer expires Dec. 31, 1993. A 60-second commercial for 7Up also appears at the end of the video.
For its part, Nike will produce 20,000 limited-edition posters, featuring the 20-year-old star of Beverly Hills 90210, as a gift with purchase. Strand intends to select two or three retail chains to offer the poster on an exclusive basis, according to Don...
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