Retail Industry
Industry: Email Alert RSS FeedABCs of launching a video label. (Capital Cities/ABC Inc. starts home video company)
Video Business, January, 1993 by Apar, Bruce
What prompted Capital Cities/ABC, Inc. to start a home video company at this stage in the industry's maturity? "The growth of the marketplace," replies Jon Peisinger, newly named president of Capital Cities/ABC Video Publishing and a man who knows a thing or two about launching a video company.
In his 10-year tenure at Vestron Video, Peisinger built the Stamford, Conn.-based supplier into an innovative software marketer known for its adventurous mix of original video programming. He intends to extend and refine that app CC/ABC Video Publishing (a sister unit of this magazine's ABC publishing division), whose charter is to specialize in non-theatrical programming. Peisinger is expected to announce his senior management team for marketing, programming...
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