Retail Industry
Industry: Email Alert RSS FeedColumbia, National Geographic focus on nature series video. (Columbia TriStar Home Video has distribution contract for National Geographic Television videos)
Video Business, April, 1993 by Fitzpatrick, Eileen
Even though the National Geographic video line has been around since 1985, moving distribution from Vestron Video to LIVE Home Video to WEA has weakened its visibility at the retail level. "The line has not been well-supported at retail in the past 18 months," says Todd Berman, vice president of marketing and distribution at National Geographic Television.
But, he believes, the company's new distribution agreement with Columbia TriStar Home Video should change that. "Columbia plans on putting a lot of emphasis on teaching the retailer how to use our product," Berman says. Part of the plan is to refocus retailer attention on National Geographic by letting dealers know that they should expect a steady stream of new releases from the line. ...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
