Retail Industry
Industry: Email Alert RSS FeedCD-I bets on movies; mass market targeted for $25 discs. (Philips Interactive Media of America contracts with Paramount Pictures/Paramount Home Video and PolyGram Filmed Entertainment Inc. to release movies on compact discs; compact disc-interactive)
Video Business, June, 1993 by Greenstein, Jane
Chicago--With Paramount and PolyGram jumping on the compact disc-interactive (CD-I) bandwagon, Philips Interactive Media of America (PIMA) believes that it finally has the ammunition to ignite consumer interest in its CD-I player. "Movies close the circle," said Emiel Petrone, PIMA senior VP of marketing and sales.
"We're positioning this as a mass-market product. People are very drawn by two types of activities--music and movies--in an entertainment playback system." At the recent Consumer Electronics Show in Chicago, PIMA announced it had reached agreements with Paramount Pictures/Paramount Home Video and PolyGram Filmed Entertainment (80% owned by PIMA parent, Philips Electronics N.V.) to release movies on 5-inch compact discs. An adapter also...
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