Retail Industry
Industry: Email Alert RSS FeedSony, Nabisco in multi-product rebate program. (Sony Corporation of America and Nabisco Biscuit Co. team up for holiday promotion of video tapes, audio CDs, electronics and video games)
Video Business, September, 1993 by Wickstrom, Andy
New York--Nabisco Biscuit Co. and Sony Corp. of America are teaming up in a large-scale holiday promotion encompassing sell-through videocassettes, audio CDs, videogames and electronics. The "Sony's Hottest Hits" promotion, to begin Nov. 1, includes Nabisco-sponsored rebates on eight Columbia TriStar and New Line video titles, 13 CD/cassettes from Sony Music and seven videogames from Sony Imagesoft.
The "My First Sony" line of electronics is also featured. The mail-in rebates of $3 on an audio product, $5 on a video title and $10 on a videogame are tied to purchase requirements spread among 19 Nabisco brands. All rebates expire on April 30, 1994. Bill Perrault, VP of marketing for Columbia TriStar, said the promotion, involving four Sony...
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