AT&T exec calls for customer-based approach to multimedia. (excerpt from keynote speech given by Robert Kavner, VP and CEO of AT&T Multimedia Products and Services Group, at 1994 International Winter Consumer Electronics Show)

Video Business, February, 1994

Ed. Note: The following was excerpted from the keynote speech given by Robert Kavner, executive VP and CEO of AT&T Multimedia Products and Services Group, at the International Winter Consumer Electronics Show in Las Vegas last month. There are two opposing business models for interactive multimedia.

One model, a customer-focused model to which AT&T subscribers, sees an open-access, competitive marketplace that promotes people connecting with people. But there is another business model. We call it the "gatekeeping" model: a closed-access, non-competitive marketplace that looks a lot like the model prevailing in the cable industry. The questions I will try to illuminate are two: First, will the company that owns the local cable or local telephone...

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