Retail Industry
Industry: Email Alert RSS Feed'Snow' storm due on Oct. 28. (Walt Disney Co. to release 'Snow White and the Seven Dwarfs' on video)(Promo Tips: Moneymaking Merchandising & Marketing Ideas)
Video Business, October, 1994
Forecasts call for Snow early this year: Oct. 28 brings Disney's Snow White and the Seven Dwarfs to home video. Priced at $26.99, the previously unavailable treasure from the Disney vault is one of the two cornerstones (with Jurassic Park) of the fourth-quarter sell-through lineup. With a glut of titles, video specialists are looking to position themselves against mass merchants.
"That's one of the reasons we'll be doing a radio ad the week before Snow White comes out," said Jack Oakley, owner of Titletown Video in Galesburg, Ill. "Preselling the title can give us a leg up on mass merchants, so we take a $5 deposit to make sure the customers come back." Titletown Video will prominently feature the Snow White standee, of course, along with "a big...
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