Retail Industry
Industry: Email Alert RSS FeedBlockbuster to open chain of fun centers. (Block Party) (Company Profile)
Video Business, December, 1994 by Magiera, Marcy
Blockbuster Entertainment Group this month will expand its retailing empire when it opens the first location in a planned chain of Block Party entertainment complexes. The adult-oriented entertainment centers will be crosspromoted with, and designed to drive customer traffic in to, Blockbuster Video and Blockbuster Music locations.
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The first Block Party will open in Albuquerque, N.M., on Dec. 19. A second location is scheduled to open in Indianapolis in January. Designed like a high-tech city block contained in one windowless building, each Block Party will ...
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